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John Freda Reduces Plastic Packaging

Tube-like-pouch uses 50% less than current tubes.

John Frieda Hair Care has launched new packaging that uses 50% less plastic and reduces product waste.  The Tube-Like-Pouch (TLP) was developed and commercialized by Cincinnati-based Kao USA Inc and has  a structure that uses 50% less plastic than John Frieda’s current 8.45 oz. tube, and because the material is ultra-flexible, it allows every last drop of product to be squeezed out.    Initially, the product range offered in TLP includes John Frieda Frizz Ease Daily Nourishment shampoo and con...

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